Wan production workflow · Wan 2.6
Build short Wan social ad shots with an immediate visual hook, one benefit, controlled motion, vertical-safe composition, and clean space for real copy.
A useful social ad shot quickly communicates subject, change, and payoff. Do not ask one generation to deliver the hook, feature list, typography, call to action, and several scenes.
Use Image Flash to compare motion amplitude, camera direction, and opening events at lower credit cost. Promote the strongest direction to a quality route and add exact brand copy in post.
Visual examples
Production prompt starters
Keep the subject, action, camera, light, sound, and ending coherent. Bracketed fields are the variables to replace.
Vertical-safe shot from the supplied product image. In the first second, [single visual event] reveals the benefit [benefit]. Fast controlled push-in, stable product shape, strong silhouette, clean upper safe area for real copy, end on the original hero view.
Add exact claim text after generation.
Use in generator[Creator] performs [one energetic action] immediately in [setting]. Low-angle tracking camera, natural fabric and hair motion, recognizable face and outfit, leave lower third clear, settle after the action for a cut.
Use one clear action instead of a choreography montage.
Use in generatorStart from the supplied before frame and transition to the supplied after frame through [physical mechanism]. Keep the camera locked and the main subject aligned. One continuous change, no split screen, exact final composition, no generated labels.
Use first/last frames in Wan 2.7 for controlled endpoints.
Use in generatorA three-second atmospheric hook for [campaign idea]. [Subject] crosses one dramatic light or weather event. Single camera move, bold depth, restrained sound cue, no dialogue, hold a clean final composition for campaign text.
One visual metaphor is stronger than several unrelated scenes.
Use in generatorWan 2.6 Image Flash is useful for lower-credit image-motion direction tests. Use a quality route after selecting the hook, or Wan 2.7 when references or endpoints improve control.
Do not rely on generated text for exact campaign copy. Preserve safe negative space and add approved typography, claims, logos, and calls to action afterward.
Only when you have appropriate rights and consent. Review likeness, voice, wardrobe, brand assets, music, and platform rules before release.